When a company grows, the first thing to break isn't marketing: it's the data flow.
Signs of friction
- Duplicates in the CRM
- Leads without attribution
- Support without context
- Manual reports every week
The minimum map (MVP)
- Website/forms → 2) CRM → 3) Marketing automation → 4) Support → 5) BI
Golden rule
Integrate by events (new lead, status change, purchase, ticket) and document the data contract.
Expected result
Less rework, more speed and better decisions.